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K2 Ski Company: Design and Innovation

January 20th, 2010 · No Comments · Business, Gear, Gear, Main Entry, Ski Gear, Skiing, Snow

Innovative product strategy and inspired relationships with sponsored athletes like the late skier Shane McConkey have helped shape the Seattle-based manufacturer’s finest ski ideas.

“The company listens to its athletes and pushes them to push the company. It challenges its staff, many of whom are expert skiers and snowboarders, to challenge convention,” writes Jay Greene of BusinessWeek.

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