Terrain Parks–winter playgrounds for younger rail-riding, half-piping skiers and snowboarders–have slowly worked their way into the ski resort zeitgeist, offering opportunities to build upon aging demographics, and also ways to “shrewdly” design ramps, jumps, boxes, rainbows, and rails “that segregate the populace, although not necessarily in an overbearing way.” Keep the snow tribes apart, and keep them happy.
But to feed the economic and cultural on-mountain continuum “resorts have to find ways to nurture park beginners so that they will progress to an advanced level. This is good business: no one will keep at a snow sport without becoming at least somewhat proficient. So operators need a large, experienced park tribe to justify the cost of building and maintaining the complicated, outsize terrain parks now common at large resorts.” Bill Pennington of The New York Times reports.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment