Patrick Sébile–41-year-old lure designer and founder/CEO of Sébile Lures–has created a line of realistic and utilitarian fresh and saltwater lures that are making inroads in the fishing market. An accomplished angler and businessman, Sébile has “fished in 61 countries, [holds] 27 IGFA records, and [has] caught more than 565 species of fish. That background now combines with a talent for making things to produce a range of extraordinary lures.”
John Merwin of Field & Stream interviews Sébile about catching carp, selling his “1 millionth lure,” and the innovation behind the Magic Swimmer (his first marketable creation): “‘I had wanted to create a hard bait that swims like a real fish, so I studied everything from how fish actually swim to the hydrodynamics of a hard body in water,’ he said. ‘Eventually, I was able to make some segmented parts that moved in a true baitfish motion. Importantly, this was much more than just a good- looking shape designed to catch fishermen before catching fish.’”

