John Merwin of Field & Stream interviews Sébile about catching carp, selling his “1 millionth lure,” and the innovation behind the Magic Swimmer (his first marketable creation): “‘I had wanted to create a hard bait that swims like a real fish, so I studied everything from how fish actually swim to the hydrodynamics of a hard body in water,’ he said. ‘Eventually, I was able to make some segmented parts that moved in a true baitfish motion. Importantly, this was much more than just a good- looking shape designed to catch fishermen before catching fish.’”

Now Hell’s Bay seems willing to push that envelope by building a 12′ 9″ Kevlar craft that poles in puddles and needs only a tiny motor to take you where you want to go. “With a 45 inch beam, the Skate, Hell’s Bay’s smallest craft, is made with tough Kevlar and weighs just 250 lbs. Its draft is a mere 3 ½ inches with engine and six gallons of fuel. Hell’s Bay recommends a 9.9 or 15 hp two stroke tiller-steered outboard for power.”

And yes, you can throw it in the back of a pickup.